OUR MISSION
We are integrated partners delivering clarity in moments of decision-making and driving true transformation with measurable results.
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We deliver clear, applicable diagnostics for companies seeking to make competitive, data-informed decisions—combining deep research, market analysis and forward-looking trends.
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We empower businesses to turn data into insight and complexity into clarity—through a proprietary method that blends market intelligence, expertise and long-term vision.
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We craft sophisticated, custom strategies for premium brands that want to stand out a nd move forward with confidence—aligning market dynamics, consumer behavior and actionable plans.
We ask the right questions and know how to listen.
HOW WE WORK
By combining various research methodologies - qualitative, quantitative, desk research, benchmarking, SWOT analysis, customer clustering, positioning maps, and prioritization frameworks - we connect consumer insights with innovation and trends ensuring quick wins without losing sight of long-term value.
More than sophisticated analysis, we deliver actionable, assertive, and profitable paths forward.
Our Services
High-performance, customized strategic services focused on business growth.
Brand positioning, product development,
and building genuine connections
with consumers.
Consulting
We apply proven methodologies and years of experience to craft intelligent, unique, and innovative strategies.
Specialized development of cosmetic and wellness projects—from concept to market launch.
Beauty & Wellness
We merge deep technical knowledge with global trends and a tailored methodology to create innovative products that meet the real needs of today’s consumers.
Trend and consumer behavior research that fuels strategic marketing and communication.
Intelligence
We blend multiple research techniques to generate consistent, relevant, and strategic insights for content creators, influencers, agencies, and brands.
WHO WE ARE
Meet the
Founders
Patricia Audi
Brand and business strategist who combines analysis, creativity and active listening.
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Co-founder of A&J, Patricia transforms data and human perception into high-impact strategic moves. Known for decoding complex contexts and shaping sophisticated, authentic, and profitable brand positioning.
Her experience spans major retail, beauty, fashion, and real estate brands. Patricia leads customized diagnostics that reveal business tensions, build meaningful narratives, and guide future-oriented decisions.
Her strength lies in seeing the invisible—those unnamed elements that define a company’s next chapter.
Tahone Jacobs
Transforms ideas into products and brands into extraordinary businesses.
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Brand strategist, innovation consultant, and product developer with over 14 years of experience in cosmetics, branding, and market intelligence.
After founding her global cosmetics business, Tahone has become a trusted strategy leader with several companies to develop solid brands with purpose, consistency, and sophistication.
Co-founder of A&J, she supports businesses in creating authentic connections with their audiences, combining active listening, deep diagnostics, and market vision.
Her purpose is clear: to transform the obvious into the extraordinary.
